Service Rewards+ vs. OEM & Legacy Loyalty Programs
Loyalty That Belongs to Your Rooftop, Not the Badge
Factory rewards programs build loyalty to the brand: points your service department funds can be redeemed at any participating dealer of that brand. Legacy loyalty vendors lock you into dated punch-card mechanics at premium prices. Service Rewards+ is different: your program, your data, your customers.
How Service Rewards+ Compares
| Capability | Service Rewards+ | OEM Brand Programs (e.g., GM Rewards, FordPass Rewards) | Legacy Loyalty Vendors |
|---|---|---|---|
| Loyalty belongs to | Your dealership | The manufacturer’s brand, so points earn and redeem at any participating dealer of that brand | The dealership |
| Who can run it | Any dealer: franchise, independent, used, multi-brand | Franchise dealers of that brand only | Dealers on supported DMS platforms |
| Best customer earn rate | Same earning power for every customer, with no credit card required | Top advertised earn rates require a co-branded credit card and credit approval; base members earn less | Varies by program |
| Push campaign control | You build, target, and send your own push campaigns | The manufacturer controls the app and the messaging | Often email- and mail-centric; varies |
| Customer data | You own your member data | The manufacturer owns the member relationship | Often vendor-hosted |
| Mobile app | Dealer-branded app for iOS and Android | Manufacturer-branded apps | Varies; often no dealer-branded app |
| Pricing | Transparent flat pricing | Free to consumers; participating dealers contribute to program economics | Published pricing for leading platforms runs $500–$2,500/month |
Comparison reflects publicly available program information as of June 2026 and is provided for general reference; programs change and individual program terms control. GM Rewards is a trademark of General Motors LLC. FordPass Rewards is a trademark of Ford Motor Company. Service Rewards+ is not affiliated with or endorsed by any vehicle manufacturer.
Why Dealers Choose Service Rewards+
Rooftop-Owned Loyalty
Every point your customers earn keeps them coming back to your service drive, not a dealership across town wearing the same badge.
Your Push Campaigns, Your Rules
Build audiences by tier, vehicle, visit history, and spend. Send targeted push campaigns on your schedule, with no factory approval required.
No Credit Card Gate
Every customer gets your full earn rate from day one. No co-branded credit card, no credit approval, no second-class members.
Built for Every Dealer
Franchise, independent, used, multi-brand. If you have a service department, you can run Service Rewards+. Factory programs can’t say that.
Your Data Stays Yours
Member profiles, points history, and campaign results live in your program. We never market to your customers or share your data.
Set Your Own Economics
You control earn rates, rewards, and expiry policy, including ‘points never expire’ if that’s your play.